CAOLION

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- Product : Pore Charcoal Mud Sheet Mask /rc91-a000
  Product Summary : 참숯과 머드의 강력한 흡착력
  
  Retail Price : $5.00
  
  Price : $5.00
- Product : [화이트데이할인] 뷰라벨모공팩+드롭겔크림+모공딥토너2EA / 3022-g070
  Product Summary : 화이트케이크팩 50g + 피스워터 아쿠아 드롭 겔 나이트 마스크 50g + 모공 딥 토너 60ml 2EA
  
  Retail Price : $15.96
- Product : Pore Intensive Hydrating Soap 100g / 3c33-a000
  Retail Price : $16.50
  
  Price : $16.50
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HOME BRAND BRAND TIMELINE

BRAND TIMELINE

2017

09
- Newness Promotion POP-UP event at SEPHORA Singapore ION Mall
- Participated in Sephora France market week "Sephora Exclusive Brand Exhibition"
- Brand promotion and product training for sales employees
  in Chinese influential channel
- POP-UP store event at Lotte department store Myeongdong headquarters
- POP-UP store event at Lotte department store Ansan
- Selected to sponsor 'Actress giftbag' for 2018 Golden Globe Awards
08
- Launches at Watsons 391 stores Malaysia
- Launches at "Evropeyskiv" Russia
- Releases Caolion P-Tox Recovery Neck Cream
- Launches at Shilla IPARK Duty Free Shop
07
- Pore Triple Action Cleansing Stick selected by
  Marie Claire Smart Beauty Award Editor’s Picks
- Participates in Marie Claire Smart Beauty Award
- Launches in 160 Monoprix France stores
06
- Participates in "K-Beauty Expo Vietnam 2017"
- Participates in press event in 4 Southeast Asian countries
  (Singapore, Malaysia, Thailand, Australia)
- Releases Caolion Pore Blackhead Eliminating T-zone Strip
- Releases 2 types of Caolion Glow Cooling Cushion
- Releases 2 types of Caolion Pore Triple Action Cleansing Stick
  (Charcoal, Green Tea)
- Releases Caolion Pore Deep Toner Pad
05
- Launches in Russia’s largest distribution channel, "Il De Beaute"
- Holds invitation event for Russian media and bloggers
- Participates in brand event hosted by CVS U.S. headquarters
- Participates in "China Beauty Expo 2017"
- Product promotion events from UK Boots headquarters
- Promotions for customers from U.K. Boots Oxford and Liverpool stores
- Released Pore Deep Toner
04
- Participates in press events for SEPHORA Czech,
  Denmark, France, Portugal, Sweden
03
- Participates “The 17th Drug Store Show in Japan”
- Participates Watsons’ Supplier Day Event in Manila, Philippines
- Launches at duty free shop in Shinsegae Department Store in Korea
- Introduces new product “P-Tox Recovery Essence” & “P-Tox Recovery Eye Patch”
- Participates in Sephora France market week - ‘Sephora Exclusive Brand Exhibition’
- Newness Promotion POP-UP event at SEPHORA Singapore ION Mall
02
- Launches at Boots in the U.K
- Launches at Sephora SEA (Singapore/Malaysia/Thailand/Philippines)
01
- Participates in Sephora Denmark Press Event
- Participates in Sephora Sweden Press Even
- Participates in Sephora Portugal Store Managers’ Convention – Faro
- Sponsors 2017 GoGlam Gala Event
- Enters "Target" through 1,803 stores in USA
- Distributes JJ Young via "CVS" through 2,390 stores in USA

2016

12
- Participates in Sephora France Press Event East South Asia
  ASENA certified for 18 products of ‘Where is Pore’
- Wins an award ‘Top of Export’ for ‘The 53th Trade Day’
- Launches at ALLMASKSTOR in Myeongdong in korea
11
- Contracts exclusive ambassador contract with KYUN SANG, YOON.
10
- Acquires ‘ISO 227162007’
- Hosts Brand Take Over in Sydney Sephora
- Concludes MOU contract with JW HOLDINGS
- Europe CPNP certified for 17 products of ‘Where is Pore’
09
- Participates in China international beauty expo (guangzhou)
- Concludes MOU contract with POSCO-DAEWOO
- Selectes as a brand for Sephora Brand Exhibition in Paris
- Concludes retail contract with SEPHORA EU (17 countries)
- Enters in sugar cup, Hanam Starfield
- Completes the clinical tests for 9 products of ‘freshly’ and ‘Pore Bounce Cream’
07
- Participates in ‘SEPHORA AUSTRAILIA PRESS EVENT DAY’
- Launches Premium Blackhead O2 Bubble Pore Pack at GS Home-shopping
06
- Finishes 9 Clinical Test on "Premium Blackhead O2 Bubble Pore Pack"
- Sponsors gift bag for the 70th “Tony Awards” in the U.S
05
- Enters "Sephora Southeast Asia" through 48 stores in 7 countries -
- 11 stores in Singapore, 15 Stores in Malaysia, 5 stores in Thailand,
  3 stores in Australia, 6 stores in the Philippines, 3 stores in New Zealand,
- (2017 07) stores in India and 5 stores in Indonesia
- Participates in "China Beauty EXPO (Shanghai) 2016"
03
- Broadcasts “Pore Bounce Cream” on “K STAR Real Beauty”
- Launches “Pore Cooling Moisture Stick,
  Pore Glowing Moisture Stick and Pore Sebum Control Moisture Stick”
02
- Broadcasts KBS 1TV “Take care of me”
- Selected as Asia’s first cosmetic brand to sponsor official gift bag
  for the 88th Academy Awards Launch Pore Bounce Cream
- the 88th Academy Awards Launch Pore Bounce Cream
- Launches “Academy Awards Gift” Limited edition
- Launch “Freshly Hydro Sheet mask”
01
- Selected as Asia’s first cosmetic brand to sponsor official Golden globe gift bag
  for the 73rd Golden Globe Awards
- Enters at SaSa in Hong Kong, the largest cosmetic distribution channel in Asia.
- Chinese CFDA certified – 3 Pore pack products
- CAOLION’s 21th Anniversary, holds ‘Skin detox –
  ‘clearing and filddng’ beauty class event
- Launches HOT & COOL Pore Foam Cleanser, Pore Glowing Day & Night Duo
- Shoots PPL for Pore Tightening Day & Night Glowing Duo on @STAR1 with Sunghoon
- Launches sheet mask trio, Pore Refining Sheet Mask,
  Pore Restoring Sheet Mask, Pore Trouble Sheet Mask

2015

11
- Participates in “Cosmoprof Asia 2015”
10
- Contracts with “JC Penny” in USA
- Contracts with “Macy's” in USA
- Registers in Health Canada
- Contracts with Sephora & JCP in Canada
- Hosts a pop-up store in “Urban Outfitters” in Manhattan, NY
- Participates in “Beijing Beauty Exhibition 2015”
09
- Obtains “ISO14001”, “ISO9001”
- Participates in “China International Beauty Expo (Guangzhou) 2015”
08
- Launches “Premium Hot & Cool Pore Pack Duo”
06
- Participates in “Yiwu Imported Commodities Fair 2015”
- Awards “Korea Brand Power 2015”
- Processes CPNP in EU 27 countries
- Establishes CAOLION research lab for natural cosmetics
- Establishes CAOLION manufacturing facilities for natural cosmetics
- Sponsors a bazaar for “Bazaar & Compassion Korea Magazine”
- Launches “Pore Blackhead Steam Foam Cleanser”,
  “Pore Tightening Cooling Foam Cleanser”
05
- Chosen as “HIT 500 Companies” by Small&Medium Business Corporation
- Enters Sephora USA and Sephora Canada
- Contracts with “Blue Mercury” Cosmetic Distribution Channel in USA
- Sponsors an event for “Children for Children”
- Sponsors “HOLT Social Welfare”
04
- Chosen as Global Distribution Company by KOTRA
- “Soko Glam” Cosmetic Online Mall in USA
- “ANIQA” Cosmetic Online Mall in Australia
03
- “Jumei” #1 Cosmetic Online Shopping Mall
- Enters Urban Outfitters in North America
- “The Silk Rose” Cosmetic Online Shopping Mall in UK
02
- “Tmall” Global in China
01
- “Kmall24” from KITA(Korea International Trade Association)

2014

12
- Builds new CAOLION Cosmetics warehouse in Gonjiam (Sponsors Child fund Korea)
- Sponsors Child fund Korea Enters the “Share the Love” agreement with
- Sponsors 2014 “Miss First Beauty World”
- Sponsors Beauty Stick Mist on MBC Every 1 “The Most Beautiful Days”
11
- Launches Centellcia Moisturizing Ointment
- Broadcast Premium Black head Steam Pore Pack on SBS variety show
  “Good Sunday Roommate Season 2”
- Broadcast Centellcia Moisturizing Ointment on SBS “Moring Wide”
10
- Launches Pore Moisture Stick Mist
08
- Enters 400 CJ Olive Young stores
- Enters Jeju Duty Free Shop(JDS)
- Hosted the 1st CAOLION Design Contest.
07
- Broadcasts Premium Original Pore Pack on SBS variety show
  “Good Sunday-Roommate Season 1”
06
- Contracts with Hong Kong drugstore chain, “Mannings“
- Small and Medium Business Corporation
- “Good working Environment Corporation” certified Chosen
  as Korea’s super power brand in cosmetics section
- USA FDA certified – 16 products
05
- Establishes CAOLION Cosmetics Hong Kong branch,
  CAOLION COSMETICS(HK) LIMITED in Hong Kong
- Cosmetics Registered as Civil liability of Facilitator of Foreign Patients
  by the Ministry of Health and Welfare
- Holds a contest “CAOLION Cosmetics Design & Advertisement”
- Holds a contest “CAOLION Cosmetics Pore diet Beauty Class”
04
- Entered every store of LOHB’s (Drugstore)
- KBS 1TV’s “Dream Company Employment Project, Scout”
  features CAOLION Cosmetics
03
- Establishes CAOLION’s US branch,
  CAOLION COSMETICS USA INC. in New York
- Certified company-affiliated R&D centers by Koita
02
- Build Caolion cosmetics Head Quarter Building in Nonhyun-dong
- Broadcasts CAOLION Cosmetics “The Uneasy Truth of
  Cosmetics” commercial film in all domestic CGV movies theaters
01
- Chosen as Venture Corporation by Small and Medium Business Corporation
- Enters first floor of Daegu Department store
- KBS Broadcasts “LTE V3 Moisture Cream” on “After school’s Beauty Bible”

2013

11
- Lauches CAOLION Cosmetics intense hydration line(12 products),
  “LTE V3″(Worlds first application for low temperature process method)
- Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”
- Sponsors KBSN “Hello Beauty school of Hello Venus”
10
- Broadcasts “Blackhead Steam Pore Pack” on M.net “Super Star K Season 5”
07
- Passes 40 clinical skin tests: 14 on pore packs,
  15 on sleeping pore packs, 11 on blackhead steam pore pack
  Lauches CAOLION Cosmetics intense hydration line(12 products),"
  LTE V3” (Worlds first application for low temperature process method)
  Enters Hotel Shilla’s Hong Kong & Macao beauty retailer “SWEET MAY”
06
- Launches CAOLION TV home shopping exclusive brand,
  “BEAUTY GLORY” with Waterfull Cleanser
05
- Enters all domestic branches of GS Watson, Shinsaegae BOONS,
  Lotte LOHBS, Nongshim PANDORA, and ARTBOX
- Advertises “CAOLION Pore Exercise” on public TV broadcasts
  (for 5 months until September 2013)
- Broadcasts “Premium Blackhead Steam Pore Pack” on MBC
  “Sunday Sunday Night – Real Man”
- Broadcasts Apgujung flagship store on TVN “A Martian-X File”
04
- Sponsors SBS drama “Jang Ok-Jung, Living in Love” (starring Kim Tae hee, Yoo Ah In);
  Acquires global license for the “Jang Ok-Jung” brand
- Broadcasts “Waterfull Cleanser” on
  “SBSFunE Seo-In Young’s star beauty show season 3”
- Broadcasts on SBS “Kim Byungman’s Law of the Jungle in New Zealand”
03
- Broadcasts “Pore Pack” on
  SBSFunE “Seo-In Young’s star beauty show season 3”
01
- Chosen as Venture Corporation by Small and Medium Business Corporation

2012

12
- Sponsors SBS drama “Cheong Dam-Dong Alice”
  (Trending actor Moon Geun-young, Park Si-hoo)
- Sponsors SBS Drama Awards
11
- Opens CAOLION’s flagship store in Apgujung
- Launches CAOLION’s hydration line “MooL PooL & BaB PooL" (6 products)
10
- Broadcasts ‘Pore Original Pack’ on SBS “Partner”
- Broadcasts CAOLION’s cosmetics on JTBC drama “Happy Life without kids”
05
- Broadcasts “Blackhead Steam Pore Pack” on “Get it Beauty” CAOLION pore pack ranks
  as most searched keyword from Naver’s “Sheet Mask/Pack” category
03
- Sponsors movie “Hwacha (wagon)”
  (starring Lee Sun Kyun, Kim Min Hee), watched over 3 million
01
- Establishes research based corporate factory, CAOLION Lab Co., Ltd.

2011

12
- CAOLION’s “Pore Minimizing Pack” chosen as COUPANG’s
  best seller of the beauty category
10
- Launches CAOLION’s detox line “D-PROGRAMME” (7 products)
05
- Participates in Shanghai Beauty Expo 2011 in China
01
- CAOLION’s ‘Pore Minimizing Pack’ chosen as one of the top 100 hit products of 2010
  by the Korea National Council of Consumer Organizations

2010 ~ 2006

2010 2009 2008 2007 2006

07
- Enters Shinsaegae Department Store (Myungdong main branch), begins sales
05
- Chosen as main product of the Korean pavilion at world’s largest B2B site,
  Alibaba (sponsored by KOTRA, Korea Trade Association)
- CAOLION Pore Minimizing Pack chosen as
  Naver’s no.1 product of pore pack, pore cosmetics
04
- Sponsors and presents awards for 2009 Miss Korea beauty pageant
10
- Launches CAOLION’s organic product line “De CAOLION" (6 products)
03
- Establishes CAOLION’s China branch, “United Golden Jade C/M Company”
04
- Changes corporate name to CAOLION Cosmetics Inc.

2005 ~ 2001

2005 2004 2003 2002 2001

06
- Signs entry contract with Asia’s largest beauty retailer “SaSa”, Hong Kong
04
- Signs entry contract with LVMH Group beauty retailer “SEPHORA”
11
- Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution
06
- Launches CAOLION’s men’s line
12
- Launches CAOLION's hygeine product "EVE" through pharmacies
10
- Launches CAOLION’s feminine hygiene wash line
  “DAILY VITAL WASH” and “CLEAN INDEX”.
02
- Launches CAOLION’s aesthetic “SERSE” (7 products), direct sales distribution
03
- Opens CAOLION’s online shopping site (www.caolion.com)
12
- Launches CAOLION’s premium line “Caolion Premier (CP)”
11
- Launches CAOLION’s body product line
10
- Opens CAOLION’s online shopping site (www.caolion.com)

2000 ~ 1995

2000 1999 1995

05
- Enters market (5 sole distributors, 30 retail stores) -
  Kim Mihwa chosen as CAOLION’s TV advertisement model
10
- Changes corporate name to CAOLION HWAJANGPOOM Inc
06
- Establishes CAOLION Inc. -
  Develops and launches 7 liquefied chitosan cosmetics products